Tried & True Simple Sales Recipe

marketing sales
Kelly Paull smiling and typing on a laptop computer
Let's get this out there right off the top - I’m not a chef so recipes with more than 4 ingredients freak me out.
Same holds true with marketing and sales strategies. If it has too many steps, it seems like there’s too much room for error. 

Good news! 
This sales recipe will work for your home party presentations, your recruiting appointments, your Facebook parties, your Social Media posting schedules, your emails, and your blog posts. Truth be told, it is a tried-and-true marketing technique that marketers have been using for decades to sell ANYTHING.


This is your big claim. Make sure you state it in language that your audience relates to. It pays off in spades to really know your target market. 

{Not sure who you should be attracting as your dream client?  Let me help you figure it out.} 
When you already know their wants, needs, desires and pain points, making a promise that is music to their ears is easy, peasy.


Paint the picture for the audience. Spend some time here coming up with vibrant descriptive words for your products and services.
My favorite way of doing this is to google products and/or similar products or services that I want to market. Lots of other companies sell the same or similar products and spend thousands of dollars on their marketing and word choice. Doing your research will help inspire your creative juices. Buy yourself a copy of Words That Sell by Richard Bayan... it’s just the spark that you need to jazz your writing up!
Tell a story to help them imagine themselves using your product or service.
Use the word “imagine” in your actual verbiage; it works wonders. Pay attention for this word in the marketing you see on a daily basis. This step is where you help them emotionally relate to your product or service. Keep in mind, people buy based on emotion.


At this point in your presentation your audience is primed to buy, but their instinct is to talk themselves OUT of buyingBe proactive and address the common objections before they even have a chance to think the question!
This is the part of your presentation where you get to address those who are more analytical and logical. You could use, facts, figures, statistics & product demonstrations that debunk their concerns. Pass around testimonials or even ask audience members to speak up if they already own and love any of the products.


If you have done the previous steps correctly, many times you have people begging to buy from you. You give your kick ass offer, and then ASK for the sale.
Give her a reason to buy NOW, not later. I promise, taking time to "think things over" or to discuss with a significant other is as good as a sale walking out your door.
Perhaps your offer is a gift with purchase, free shipping on orders over a certain dollar amount, discounts on bundled items, a buy now guarantee. Don’t be afraid to ask for the sale... and expect it!