6 Non-icky Ways to Post About New Products

direct sales
Kelly Paull peeking out of her office door with a surprised look on her face

You’re back from your national conference with great ideas and inspiration swirling around in your head. Plus you have a new catalog, new products and you are BURSTING at the seams to book some parties and sell some of these fabulous new products!

Before you go hog wild filling up your social media sites with post after post, let’s gather ourselves and do it in a way that isn’t spammy, desperate and off putting.

Let’s also AVOID having Facebook targeting your posts as spam. Over the years many direct sales companies have felt the collective sting of being targeted by FB due to the high volume of posts, links and (let’s be honest), SPAMMY behavior that ramps up after a conference. Your first step is going to be to NOT post links to your shopping cart, catalog, and so on, in your post.  Currently, Facebook is flagging those, removing the post and then making a decision if it can go back up.  Considering they USED to just delete the entire FB account, group or page, this is an improvement! 😬

But Kelly, our products are the most fantastical in all the land, no one would EVER be annoyed at me posting them one after the other, after the other, after the other.

1. Relate the products to an event in THEIR life, and show how your new product solves a problem related to what THEY are dealing with.
  • High school reunion
  • Back to school
  • Work
  • Travel
  • Holidays (stress, entertaining, gifts)
2. Use simple apps to highlight products in a way that not every other consultant in the world is using.

{Of course keep in mind the compliance rules of your particular company.}

Here are several to keep you busy!

  • For your computer or mobile device
  • For your mobile device
    • PicCollage – Everyone needs a collage app.
    • You Doodle (Formerly SnapSeed) - iOS - Android – Photo editing in your pocket. This one packs a ton of features into a free app.
    • Rhonna Designs – Super cute and unique designs (worth the $)
    • Over – Add words to those images and collage
    • WordSwag – Classy, cute
    • VideoFrame – Great for Instagram posting images and video.
    • Video Crop – To make those horizontal videos vertical for IGTV.
    • InShot – Video editing software for your phone.
3. Show your products being used in real time.

How about a Facebook Live or IGTV video on how to use a new product?  Be sure to highlight the special features and (even better), how they can use it with products they ALREADY own.

Offer up tips on how to get the most use out of these products.  They’ll love you for it.

4. Ask for opinions on the new line.

People love to weigh in and give their opinions. Share your prediction for future best sellers + offer suggestions for pairing new items with products the already own.

5. Do a mini contest.

Post a pic of a new product, explain why they can’t live without it, then offer a freebie to the person who comments and has friends ‘like’ her comment. Or the last person to comment. This typically gets lots of action going on the page, but have a cut off day and time.

6. Offer an incentive to request a catalog.

DON’T post a picture of the cover of the new catalog; that doesn’t really excite anyone. Plus, it doesn’t make you stand out, since every other consultant is doing the cover picture thing. At least show a sneak peak INSIDE.  For every 10 catalog requests, do a drawing for 30% off any item of your choice (or whatever works for you).  

Share your ideas in the comments and let me know which of these 6 tips you are going to try first!